Enhance

My featured media is called Microsoft Surface 2.0. This is a desk like surface that has a touch screen that allows business people and clients to interact. The surface responds to real world objects, and supports more than 50 contemporaneous inputs. You have the choice of using it as a table, on the wall, or possibly put in fixtures and furniture. The surface is an extension on the every day sales person.  It allows people to not only know what they are buying but also see it. An every day sales person can give you all the information about the product and maybe allow you to see a proto type. With the surface they are able to see the good or service being bought and change the color shape, or any other aspect to see what it would look like. On top of that they are able to see price changes, while they make their alterations. The technology allows people to be much more engaged by using videos, photos, and maps. The surface can figure out numbers and certain equations that you need. You are able to shop along side your customer with many more options and personalized shopping. The Microsoft surface stores all the information that you need and has the ability to organize it in a manner that you want.

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Retrieve

The Microsoft surface retrieves paper plans and sketches that were done in earlier years to have an overview of the area that needs to be planned around. We now have a computer that will draw it for us and even has templates to choose from. With the touch of a finger we can change the color of a room and make a couch appear in any place we want it to. Plans used to take a lengthy period to draw, but this technology saves that time and allows customers to get right to the point. Changes are made much faster which helps us customize to every last detail without the need to start all over again or to re plan anything. Although many things have enhanced, the basic thought process of having a layout of an area and then adding different elements and colors to it is the same. The old ways have helped us get to where we are, and have allowed us to do it a lot faster.

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Obsolesce

This new technology has obsolesced the offices of sales people. No longer do we need a closed in office for sales to be made. All the information used to be talked about and on paper but now all the information is stored on one table for everyone to look at, at the same time. This is an interactive surface that can collaborate many different people inputs all at one time and allow for improvements to be made as a group with the professional’s interest in mind and the customers. In the past, people would print out documents or pictures for the customers to see and then have to go back and possibly get new pictures and documents from the computer if there was a problem with the pervious ones. With the surface, everything stays in one place until the final product in produced.

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Reverse

The Microsoft Surface may reverse the professional’s input, and possibly their entire role in the process. The goal of the surface is to make customers and business people come together and produce something great, but with a little too much of the customers input, there may not be a need for the businessperson. This is an extreme but customers could realize that with this new technology they are able to do everything themselves and don’t need to have a professional to help them. When the customer decides to listen to their ideas and to only input them, there could be a problem with the need for other ideas to be included from the customer’s perspective. 

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